Black Forest Supplements · Bridge values
These shipped. They held the main list between the Labor Day close and the Ancestral Coffee arc, which opens Tue Sep 22. All three were product-free: no SKU, no price, no cart, and none of them spent any of the coffee arc's ammunition.
| Copy | Task | Send | What it is | Date | Subject | Open | CTR | Revenue |
|---|---|---|---|---|---|---|---|---|
| Copy → | EM-194 | V1 | 911 Heartfelt Message | Fri Sep 11 | “We won't forget, {first_name}!” | 34.59% | 0.324% | $15,930 |
| Copy → | EM-197 | V2 | 30-30-30 Video Landing Page | Tue Sep 15 | “Worth seeing, {first_name}!” | 33.73% | 0.601% | $11,235 |
| Copy → | EM-198 | V3 | Running on Fumes | Thu Sep 17 | “Be prepared, {first_name}!” | 42.06% | 1.060% | $25,827 |
Open, CTR and revenue are the main-list send, pulled live from Klaviyo, ~215,000 recipients each. A parallel BFMD approved-states send ran alongside every one of the three at ~103,000 recipients, adding $8,909, $7,019 and $13,528 respectively. Combined revenue across the block: $83,448. V3 is the standout on all three measures; V2 is the weakest on revenue, which matches what every video-LP send on file does.
Audience on all three: BFMD — Rest of USA (Jul 2026) + BFMD — Florida Launch (May 2026).
The 25th anniversary of 9/11. No product, no offer, no CTA. It asks for nothing.
10% of Labor Day promotion proceeds pledged to the Tunnel to Towers Foundation, with no dollar figure printed. That is a public promise: finance defines “proceeds” and computes it from Shopify actuals, and somebody has to actually send it and keep the receipt.
Fri Sep 11, 09:00 ET · Email · body image · subject “We won't forget, {first_name}!”
The 30-30-30 morning protocol, delivered as a video landing page: thirty grams of protein inside the first thirty minutes of waking, then thirty minutes of easy movement.
⚠ The protocol's headline number is 30g and the approved formula is ~24g. Nothing in this send claims the product hits 30, and nothing downstream may either.
Tue Sep 15, 10:00 ET · Email → video landing page · subject “Worth seeing, {first_name}!”
The bill for a low-protein morning, as a free product-free guide: the USDA pyramid, the 105–140g requirement against a ~96g average, muscle leaving at 3–5% a decade, and why shakes and bars are not the fix. Ends on a one-week checklist.
⚠ This guide was originally briefed as the coffee arc's own slot 02. It shipped here instead, so slot 02 now needs a different e-book and may not re-argue any of the ground above. Read the guide itself at bfs-coffee-value2-ebook.vercel.app.
Thu Sep 17, 11:00 ET · Email → e-book · subject “Be prepared, {first_name}!”